Most consumers can benefit from the flood of travel agency websites and online data on travel agency names and services.
It helps them decipher airfare mysteries, figure out which seats are best on each plane and learn the historical highs and lows of prices for certain routes.
If you're a frequent traveler or someone willing to invest time to get the best deal and the best trip, it's heaven. If you would rather let a going places travel agency take care of all of your travel research and planning, it's overload.